Google analytics, marketing automation & Lapland!
- Nov 24, 2017
- 3 min read
Week 47 (20/11 – 26/11)
Hey guys!
"Short" post for this week, at least shorter than the last one ;) I’m going to Lapland Thursday at 8pm. I had to write this post right after our lecture on Thursday before leaving for Levi.
Monday, we had a presentation by Faheem Iftikhar about marketing automation. It refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. The most common one is email marketing. The main idea is to create a customer database. They use emails to keep you inform of the latest news, the innovation products or to thank for your loyalty. This new way of marketing has been evolving those past years, and will keep changing in the next 5 years. It’s the new way to “do” marketing because it triggers things by itself.
The email marketing could work like this:
“Welcome -> Solutions -> Insight -> Presentation”. With this simple process, you welcome he client when he arrives on your website. You can ask him to complete his profile in order to get more information about the customer like age, interests, phone number etc. Then you can offer the client some services or solutions he might be looking for. Next step is to give an insight of your company. To tell the client how much possibilities your company can offer him. Finally, you convince the client with nice presentations of your products or services. Faheem’s presentation was a little bit more complicated this time. He used a lot of complicated vocabulary. It was hard to keep our focus because he was switching so quickly from one complicated concept to another. He lost me when he presented the different methods of showing data on different templates. His examples were very detailed, and the different processes were hard to follow because of the technical complexity. One example was the automation of email marketing’s framework. In order to understand everything about this concept, you have to be very attentive, and to know something about this subject. Otherwise, you won’t understand one part of it, and lose all focus on the rest of the explanation.
Faheem showed us the importance of Google analytics again. Anna gave us other websites to use like www.statcounter.com; or www.hotjar.com.
We also did a short group work to move forward on our presentations with VidOctopus company. The problem was that we didn’t get any further instructions after our previous presentation, so we had to wait till Wednesday to work on it.
On Thursday, we had a lesson about Service Design by Juuso Linnermo (Innofactor - Senior). He started by introducing his company, about their vision and, their business.
What is Service Design? Juuso explained us the difference between UX, CX, SD, user centered design, and co-design.
One very interesting article of the Nielsen Norman Group about Service Design is this one. If you want to know more about it, please visit this article. https://www.nngroup.com/articles/service-design-101/
Design Thinking is a process for creative problem solving. I'm really interested in this creative problem-solving thinking way. I think it can change everyone's daily routine or help out people with some daily troubles. The main part of it is the fact that people is always at the center of every solution. We have to stay creative to find out solutions to help people. If I can use my marketing or customer service skills to help out people, I could make my job out of that. What's really important in that job is to ALWAYS listen to the users. Customers come before everything else. Your idea might be amazing, but if it doesn't suit the clients, it's useless.
He also showed us a few videos with examples and projects. Here are a few pics with all the definitions if you are really interested.
My post of this week is already finished. As you can see on the following pictures, we had a snowy week! I really enjoyed this weather because it makes me think about Christmas and my ski holidays. We went with our Erasmus friends to see Helsinki city with the night lights and the small Christmas market.
Bye everybody, CYA in one week after Lappi!
Have a nice end-of-November week!
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